Through in-game advertising can help companies increase revenue, expand revenue sources, have more opportunities to make a profit when selling virtual goods items are not favorable. Appnext network operator found that 10-30% of the turnover of the social games are to in-game advertising services.

Through in-game advertising can help companies increase revenue, expand revenue sources, have more opportunities to make a profit when selling virtual goods items are not favorable. Appnext network operator found that 10-30% of the turnover of the social games are to in-game advertising services. This means that advertising in the social gaming has become one part is extremely important and can not be ignored. Artwork Previously, revenue from advertising contributes only one small part of the social game. At the end of 2011, Zynga put report total household income is part advertising accounts for less than 10%, but until Q2 2013, this figure was 12%. Recently, income from advertising in the social gaming market growth is very good, especially after the mobile platform becomes popular. " Everyone agreed that advertising does not work in the social game ", vice president of Appnext - Mr. Tal Perry said in an interview. " You have to use it properly, we believe advertising can become an important source of income . " Artwork Mr. Perry said that first we have to pay attention to forms of advertising penetration, if it appears in the middle of the game, it will cause discomfort and affect the experience of gamers. Ads usually have no relevance to the game, even more if only appear under the small banner at the side of the frame, the majority of the game players will not pay attention to and ignore. The developers also fear this approach will make players leave their products. But the social casual gamers in the game usually do not spend too much money in the game with free capital, only about 1 -2% of players will put the money to buy virtual items. This shows that the developers can take the form of advertisements through large parts of players to increase revenue. Artwork Mr. Perry added that, Appnext have wrung out the lessons from this experience, and create interactive forms for in-game advertisements. The ad will appear first in the game naturally, such as after the completion of one task that, or fail or time spent virtual money. In addition, the company should also propose using ads with relevant content to specific games, so make the overall experience better players and more effectively increase significantly. Artwork The target group is advertising aimed at those who play no money to buy virtual items, so developers do not need to risk giving too explosive ads that can lead to counterproductive. Through in-game advertising can help companies increase revenue, expand revenue sources, have more opportunities to make a profit when selling virtual goods items are not favorable.