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Recently there are reports that Nintendo will make an Android gaming device codenamed NX . This product is not clear console or handheld, but no matter what, it is also an information extremely noteworthy because this will be the first time Nintendo no longer use proprietary operating systems on hardware of them. If NX actually been released, it is no longer simply a gaming machine , it will open up a new future, a very new direction for Nintendo, while encouraging the amount of content varies from third-party developers.

 1. Game developers would like, Nintendo also interested in his article, page Nikkei has said that one of the reasons that Nintendo is pursuing projects aimed at encouraging NX programmer has to write games for the console, had The game can sell it for more users to smartphones and tablets. This is a key point is extremely important because it helps to attract more developers to NX. They only need to write one single game that can sell for all different types of devices, not bother writing, thereby saving much time, cost, and increase their revenues from group customers using NX. By using Android as motivation, Nintendo also can solve some of the deficiencies in terms of third-party content. This is also the problem that the company faced during the years, not new, since the N64 in the 90 circumvention behold. The more game, the more firm the easier sell NX, user awareness of the game in the Nintendo ecosystem will also be different. Of course there are still obstacles to compete with NX tablet or smartphone, but we'll talk about this later. But developers are not the only ones happy as this that even Nintendo will benefit a lot. They can develop their game only once and can both access to customers buy NX, that game has sold millions of Android users on mobile devices, even on TV anymore. With big companies like Nintendo is about simplifying the software development stage is extremely important, because it affects a lot to the renovation, maintenance and upgrade later. few months ago we also have heard that Nintendo are making games for mobile devices and the first game will be released later this year. Most likely this game will be released with NX as a clever marketing strategy, just to advertise for NX, just let the world know that Nintendo will I also jumped into the mobile segment. Do you like to play Pokemon on the latest phone or your tablet or not?They love it and have her looking forward to this for a long time

. 2. Platform familiar and fertile Android is currently being used in over 80% of smartphones sold in the market, so nothing too surprising if many users have become familiar with the platform. They know how to use it, they know what it can do, and they can easily imagine a game machine runs Android, it will look like the phone or tablet with Android which they are ownership. Therefore, Nintendo's business processes will become more favorable. That's not to mention the user can install any games for Android are available to NX and not necessarily going to install Nintendo offers. Returning to the figure of 80% mentioned above, if Nintendo can sell his game for the majority of users this Android (and not just for NX), the amount the company earned will be very huge. Not to mention that they also may offer free game sales and in-app form of purchase, when there is someone who will not only buy once they will have to spend time to get the items needed Facilities for the game. In other words, this is an extremely fertile market with greater profitability, a piece of cake too delicious to ignore. Another benefit that Android can bring that experience NX better use. Current operating systems that Nintendo for their gaming machines are not perfect, even with many people considered too slow and outdated, menu design is confusing, difficult to access. Even if the company has released several software updates, the situation is not much improved. If you are preparing to play the game but right from selecting the game was slow, jerky, then certainly your enthusiasm will not be like the original, thereby seriously affecting the experience in the process of using machines . And if you switch to Android, why spend? Nintendo will no longer fear that another problem for Android itself has a good interface and then, even being improved continuously over the years by the contribution of so many people around the world as well. 

3. Flexible, able to easily transform Android is an operating system with high flexibility, and ability to transform it extremely easy. As mentioned above, we are not clear NX is fixed consoles or handhelds, but what, whether Android could meet before. We already have too many first Android set-top box, have the right to use the original interface customization of Android and not something more, take the manufacturer shall be optimized for use on the screen large. We also have a lot of Android handheld game machines from the big names to various small, thus the flexibility of Android is nothing to debate. This flexibility can be shown in a hybrid device. Maybe Nintendo will make a machine that can just put in the work consoles, portable medium can go elsewhere to play as the 3DS GameBoy or stars. Imagine if to console the interface NX will have another (due to large TV output), while on the move, the interface is scaled like any Android mobile device now. Very reasonable and quite likely to happen, right? Even Nintendo can spend a customized Android version of their own, similar to what Amazon is applied (but hopefully there is Play Store for Easy install the app, rather it was hard). In this way, it just took free Android core only, then interface features bring customize the way that companies think is most appropriate for their customers. This also helps Nintendo tighter control on software and NX experience.

 4. Not just a machine NX Once you step into the Android market, the more likely Nintendo will not stop with just a single product line. We can expect to see the gaming device with all shapes will be launched with Android firm acted heart. A configuration console with powerful Android in your living room, a portable game machine with a compact design Android to play in long term stays, or a hybrid device service for people who want to play games whenever Wherever. Why not?

And Nintendo will also likely extend its influence to all devices by the third-party manufacturer, like PlayStation Mobile previous program. In particular, Nintendo will be involved in process design consulting as appropriate hardware with gamers, as well as optimization software helps to exploit the full power of hardware. Nintendo just beneficial in promoting the name, but you can obtain money from the manufacturer, has no place to put your game up. A couple of things. But this is only conjecture, while the truth how the future will tell.

 5. Competition to smartphones, tablets? Finally, a very important question: whether a device such as NX compete with smartphones, tablets Android or not, at least on the gaming segment. An Android phone users have, why they had to put money buyNintendo NX while the game can be played directly on a smartphone that? Similarly the tablet, they also have big screen, powerful configuration also, so what is the reason for them to spend extra money and purchase a gaming machine anymore? To find the answer is certainly not easy, and this is one of the biggest reasons that Nintendo reluctance to set foot in the mobile gaming market. They fear that sales of its hardware will be severely diminished once the games like Mario or Pokemon exclusive disseminated outside Nintendo ecosystem. At that time, the proceeds from the sale will help offset the game, but it seems that the economic numbers did not convince Nintendo makes games for Android earlier.

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Nintendo needs to do so to be able to "seduce" NX users to buy more even if they have pocketed a machine Android? Perhaps it will have to create a separate real worth something, eg excellent user experience than playing on such phones. Maybe it's an extremely intelligent interface and easy to spot game, maybe that's powerful hardware to create images of excellent quality (this time it should be done in the form NX console), also Maybe it's an ergonomic design creates a comfortable but the play on smartphones, tablets can not re-packaging. Another way to help the world NX Android competition fiercer than it was possible price set at an attractive level. If it's low enough, many people will be willing to spend money to buy NX to play in order to achieve a better experience, to help drain the phone battery. Giving customers NX game is also an attractive solution rather than forcing them to run out to buy to be able to play on your mobile device.

 6. Conclusion In summary, the launch of NX in particular as well as the Nintendo jump into the Android market generally opens a lot of opportunities as well as new revenue sources for the company. In the context of the company is under strong competition from Microsoft, Sony in the console segment, the market entered a new very feasible. But besides that, NX can also cause new obstacles for the Nintendo due to machine sales. Convincing customers purchase the NX will also be a challenge for Nintendo. Let us wait and see what it would do offline.